Marketing Analyst
About The Company
- Macincode
- Bangalore, Salem
Annual Salary
₹ 2L - ₹ 3LJob Details
Join our team to analyze market trends, consumer behavior, and competitor strategies. Utilize data insights to inform marketing strategies and optimize campaigns. Contribute to driving business growth and maximizing ROI in a dynamic and collaborative environment.
Job Responsibilities
- Conduct comprehensive market research to analyze industry trends, consumer preferences, and competitive landscape, providing valuable insights to inform marketing strategies.
- Analyze marketing data from various sources such as sales figures, customer demographics, and campaign performance metrics to identify patterns, trends, and opportunities for optimization.
- Evaluate the effectiveness of marketing campaigns across multiple channels, assessing key performance indicators (KPIs) such as ROI, conversion rates, and customer acquisition costs.
- Segment customer data based on demographics, behaviors, and psychographics to target specific audience segments with personalized marketing messages and offers.
- Develop forecasting models and predictive analytics to anticipate market trends, consumer behavior, and campaign outcomes, supporting data-driven decision-making.
- Prepare and present detailed reports, dashboards, and presentations summarizing marketing performance, insights, and recommendations to stakeholders across the organization.
- Continuously monitor and optimize marketing strategies and tactics based on data-driven insights, A/B testing, and experimentation to improve campaign effectiveness and drive business growth.
Job Requirements
- Strong analytical abilities with the capability to interpret data, analyze trends, and derive actionable insights to inform marketing strategies and decision-making.
- Proficiency in quantitative analysis, including statistical methods, data modeling, and forecasting techniques to analyze marketing data effectively.
- Solid understanding of marketing principles, concepts, and strategies, with knowledge of various marketing channels, tactics, and best practices.
- Experience in data management, including data collection, cleansing, manipulation, and analysis using tools such as Excel, SQL, or statistical software (e.g., R, Python).
- Excellent communication and presentation skills, with the ability to communicate complex analytical findings and insights effectively to diverse stakeholders in a clear and concise manner.
Skill & Experience
- Proficiency in analyzing marketing data using statistical techniques, data visualization tools, and software such as Excel, SQL, Python, R, or Tableau to derive actionable insights.
- Experience in conducting market research, including collecting and analyzing data on market trends, consumer behavior, competitor strategies, and industry benchmarks.
- Knowledge of marketing principles and strategies, including segmentation, targeting, positioning, branding, and campaign optimization to develop effective marketing plans and initiatives.
- Familiarity with marketing analytics platforms, CRM systems, web analytics tools (e.g., Google Analytics), and marketing automation software to track and measure campaign performance and ROI.
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